4 Types of Holiday Marketing Promotions to Create a Positive Brand Impression
Create a Positive Brand Impression with 4 Meaningful Marketing Promotions
How do you feel about the brands surrounding you? A brand expresses who a company is, including their products and services. How a consumer feels about a brand includes more than just their logo and slogan, it encompasses their identity in the marketplace, products, and the experience they deliver to consumers. The perfect approach for brands to make a positive influence on their consumer is through holiday marketing promotions. We’ve listed 4 types of meaningful marketing promotions that have proven to imprint a positive image in the consumers mind.
1. Charitable – Give Back To Those In Need
Have you dined at EDO Japan? This grill and sushi restaurant is famous for their sweet, delicious Teriyaki sauce which is made fresh daily in every restaurant. To celebrate the holidays, Edo Japan created the “Edo Elf”, the iconic symbol of Edo’s “Simply Better Giving” program throughout the holiday season. Tigris was contacted by Edo Japan to provide staff to work as the Edo Elves street team in Calgary and Edmonton. During the holiday campaign (Nov. 2nd – Jan. 4th) Edo Japan will donate 25 cents of each veggie and desert spring roll sold to the Food Bank. This is the perfect example of a charitable holiday marketing promotion that illuminates a positive brand image.
The elf costumes were provided by the client and included a red pea coat, bags, black gloves, gold scarfs, gold branded hats, black boots and gold leggings for the girls. As an Edo Elf, our Tigris brand ambassadors were responsible for elevating the brand, educating people on the spring roll promotion and engaging with people by taking photos and handing out promotional items. They also teamed up with Virgin Radio for specific live events to create mass awareness of the special holiday campaign. Consumers were pleased to hear that a company with over 30 years of experience was making an effort to donate to those in need, and they also liked the fact that they were able to personally assist by purchasing a spring roll.
2. Shareable – Make Sure Your Promotion is Social
Along with giving, the holidays are also about sharing! Holiday marketing promotions that are socially shareable are extremely effective. Tigris teamed up with Toolbox+ Designs to provide a unique holiday promotion for Woodgrove and Mayfair Shopping Centres. Tigris provided the interactive street team members to surprise, delight and spark shoppers to share the Woodgrove + Mayfair gift card solution. Our “Gift Card #SantaSquad” was responsible for visiting shopping centres and city streets, dressed in special bright pink Santa outfits. The team traveled with an interactive social media photo frame and sharing system with a giant Santa sack to share the joy of this simple gift card solution.
Some of those on your list may be a little tougher to shop for than others, but you can’t go wrong with a mall gift card! Our #SantaSquad triggered curiosity and created a fun photo opportunity for consumers which made the promotion shareable. When creating a shareable promotion, it’s important to remember that participants do not always feel comfortable using their own phones and personal data to share on social media. To avoid this issue, our #SantaSquad took photos of participants with their own iPads and shoppers were able to entire their social media information into the iPad. The photo was instantly shared on the shoppers’ social media platform. As an extra bonus for participating, the shoppers were entered to win a grand prize of $1,000 in gift cards.
3. Make It Instant – Automatic Prizes for Busy Shoppers
This time of year can be extremely stressful and expensive for all types of consumers. Shoppers are extremely busy and when they finally do find the time to shop, they are pressed for time. That’s why each interaction with a potential consumer must be quick, but also memorable and valuable. Tigris teamed up with Midfield in association with EXPRESS for a holiday promotion at Square One in Brampton, ON. Our events staff rocked the latest holiday fashions while encouraging guests to participate in a text-to-win contest for automatic prizes including gift cards and exclusive EXPRESS offers.
Our #SantaSquad from the promotion mentioned earlier also had an instant prize/thank-you for participants including a Santa-wrapped gift box from the Santa sack. These boxes included a Santa Bonus Ballet for a chance to win $500 in gift cards, as well as pre-loaded gift cards with values ranging from $10-$100! It’s important to give consumers a reason to use your services right away, which is where a gift card or special discount comes into effect.
4. Community Based
Last but not least, effective holiday marketing promotions can be community based. Try sponsoring a local event, such as a Santa Claus Parade! Tigris worked alongside one of our reputable clients to provide staffing support for the Caledon Santa Claus Parade. This was the perfect opportunity to increase brand awareness, distribute promotional items and imprint a positive message on current and potential consumers. Other ideas include sponsoring a local food drive, Christmas markets, gift drives or even host your own event.
Holiday Marketing Promotions – Use These Techniques All Year Round!
Consumers will react positively to events that are charitable, shareable, provide instant results and are community based. These 4 types of promotions do not have to be limited to the holiday season, but can be incorporated all year round. If you are interested in creating a memorable, positive brand impression on your current or potential consumers, contact Tigris today. Send an e-mail to [email protected] or call 415-283-9119 for a free quote on any of our event staffing services. We operate in over 15 markets across Canada including Toronto, Vancouver, Calgary and Ottawa.
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others.
Google PLus Profile: Serena Schwab