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Content Marketing Resolutions for 2016

content marketing resolutions

content marketing

5 New Year’s Resolutions to Improve Your Content Marketing in 2016

It’s that time of year again – when we motivate ourselves to set a few resolutions for how we’ll improve ourselves in the New Year. Though most of our personal resolutions will slowly trail off to the wayside by mid-February, here are a few content marketing resolutions to keep in mind to help make 2016 your best year yet.

My Content Will Be Effective & Engaging

  • Make sure your content marketing approach is focused, relevant, and consistent to attract and retain your audience.
  • Make sure your content drives your target market or point towards a profitable action.
  • Determine and pin-point your target market by reviewing your data to see if you are able to relate and communicate effectively to your audience.


My Content Will Be Organized & Strategic

  • Being organized will help you stay focused and will promote a clear vision to content marketing success.
  • Document your content strategy: lists with key words, phrases and ideas open prompt and open up discussions.
  • Be more effective by making it a point to meet weekly with teams to discuss and update mission statements.

My Content Will Be Creative

  • Take advantage of infographics, illustrations/photos and online presentations.
  • Discover and develop your social media presence – there’s a reason it’s the #1 content marketing tactic!
  • Update key words and phrases to optimize your SEM.
  • Provide a variety of options: blogs, video series, podcasts, or create an online community.

My Content Will Exceed My Goals

  • Whether it is sales, customer retention/engagement, brand awareness or lead generation, focus your content marketing to deliver on the goals you have deemed most important.
  • The start of a new year is a great time to assess your goals. Do you need to adjust, add or change them?
  • Metrics are your friend so keep an eye on your website traffic and client/consumer renewal-rates.

My Content Will Use My Budget Wisely

  • Utilize the technology you already have in place and determine if there is any other technology that is not being used and if it should be implemented.
  • Effectively integrate your content marketing across all of your tactics and tools.
  • If you’re not seeing an ROI on your present content marketing strategy, regroup and revise accordingly.

When you and your team sit down in the New Year to make your content marketing resolutions, we hope you’ll keep these tips in mind for a successful 2016!

Let Tigris Help You Meet Your Content Marketing Resolutions in 2016.

Tigris’ team of field market researchers can provide face-to-face interactions with your target audience to obtain the feedback and data you need to build a great strategy; while engaging with potential consumers about your brand. Contact Tigris today at 416.283.9119 or send an e-mail to for a free quote on any of our event staffing or experiential marketing services. We operate in over 15 markets across Canada, including Toronto, Montreal, Edmonton, Vancouver and Calgary.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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