We’d like you to stop, close your eyes and think about some of your favourite brand campaigns for a moment. We’ll bet, at least one example stands out to you because of how creative you found it. Perhaps it’s even considered to be “out of the box”. Well, what if we were to tell you that’s a guerilla marketing technique.
Wait, what’s guerilla marketing? Well, guerilla marketing is an advertisement strategy that uses out of ordinary interaction techniques to promote a brand, product and/or service. In fact, our friends at HubSpot say guerilla marketing is, “actually a very unconventional form of marketing, in that it raises brand awareness among large audiences”. Essentially, it’s a way to drive publicity and by extension brand awareness. Now, we’ll bet you’re asking how exactly do we drive that brand publicity? Well, there are actually a plethora of different options. So, let’s dive right in. Here are three creative and clever guerilla marketing tactics to consider for your next campaign.
The first of the guerilla marketing tactics we’d like to share with you is the act of going viral. With social media platform consumership on the rise, the odds of going viral or creating the next big trend are better than ever. New audiences are available by the masses and at the touch of a button. Brands can access users and different markets from all the world, more so than ever before. So, we’d recommend if you’re looking to get trending, then get online, get creative and make a splash. Whether it’s giant alarm clocks, subway riders in their underwear or a campaign for real beauty, the next great idea could be yours.
Similar to the viral campaign, the pop up is our next creative and clever strategy. It plays on the exclusivity factor; “only available for a limited time”. Advertise and market the pop up correctly and you may just have a “golden goose” on hand. Think about it – brands have literally created anticipation that borderlined on hysteria. For example, the new iPhone release or Black Friday deals are highly anticipated events. The best way to do this is to assign a theme, provide a limited edition product or service, define a clear call to action, and over all else, make it fun. If there was ever a time to exaggerate, this would be it. You never know when it might be your event or pop up that will be splashed all over social media!
Next on our list of three clever and creative strategies is street marketing. Street marketing is great because of the flexibility and mobility it offers. For example, many brands utilize street team marketing. Often, they employ methods such as branded uniforms, decaled cars, fliers, coupons, posters, and event art displays to grab the attention of consumers. In addition, it’s often considered a cost-effective alternative to traditional marketing methods such as television, print and social media. Want to take it a step further? Take advantage of this “rinse and repeat” method and make it a nationwide tour.
As for our final thoughts, any of these strategies executed correctly can garner success. The trick is to take your time and don’t be afraid to push the boundaries a little. With some research, a little humor, and the right intentions, it sounds like you’ve found a recipe for success. As for guerilla marketing, there are more strategies we haven’t discussed. Do you know what they are? Let us know if you’d like us to give you a part two! And as always, don’t be afraid to pick up the phone and reach out to us or click below for your free quote today!