4 Experiential Strategies to Use This Holiday Season
Don’t Miss Out on the Opportunity to Incorporate Experiential Strategies into your Marketing Campaigns
Have you ever wondered what experiential strategies could help your brand shine during the holiday season? With the busiest time of year for shoppers upon us, it’s the perfect opportunity to turn potential customers into your very own brand advocates. Here are 4 simple tips you can leverage!
1. Recognize Cultural Differences
When you are creating experiential strategies, remember that it’s important to understand what really matters to your target audience. The holiday season may mean different things within different cultures. If you’re going to target a specific multicultural market during the festive season, you need to know a few things. What do they like about it? Why is it so important to them? What can your brand offer them? How people celebrate the season might not be the same – one person’s present may be someone else’s lump of coal.
2. Get Into the Christmas Spirit
So you’ve discovered your target audience is all about Christmas. Keep the spirit of the season in mind: goodwill and generosity. One of your experiential strategies could be about giving back to the community. Are you a retailer looking to increase gift card sales? For every customer that purchases a $200 gift card, offer them an extra $10 and inform them that you’re donating another $10 to a children’s foundation in your area.
Tigris had the opportunity to work with Ivanhoe Cambridge and Toolbox Design on a holiday campaign in December 2015. The experiential strategies were all encompassing from themed costumes and gift card giveaways to a digital marketing contest to reach beyond the eyeballs we could encounter on the street. Below is a photo of our team in action!
3. Make Gift Giving Easy
Just because Black Friday and Cyber Monday are over, it doesn’t mean your target consumer isn’t still on a mission to find the perfect gift! It’s only 3 Monday’s t’ill Christmas and your audience might not have the time or patience for a long-winded campaign. Make sure your experiential strategies for the season are simple and effective. How about an elf flash mob handing out vouchers towards a purchase? Just make sure you deliver a brand experience that will make people stop and engage.
In 2008, Tigris teamed up with Rogers and Fuse Marketing Group for an AWESOME campaign. Our experiential strategies incorporated 9 malls, 3 pairs of elves driving mall shoppers and their gifts back to their cars in decks out golf carts. How cool is that? The activation was appropriately called “Share the Joy” Holiday Shopping Shuttle.
4. Social Media – Santa’s Little Helper
No matter which experiential strategies you use, make sure you utilize your social media platforms. Tweet updates or post daily advent calendar-like announcements on Instagram pre-event. Incorporate brand ambassadors who can publish live tweets, photos and video streams during your event. Involve your target audience: create a catchy hashtag and encourage them to retweet, repost, snapchat, like and share.
The holiday season may be weeks away, but with these experiential strategies there’s still time to make an impact – and a difference – with your target audience. Wouldn’t it be great to to be on their nice list forever?
Experiential Strategies, Professional Brand Ambassadors and More!
Here at Tigris, we create, plan and staff memorable experiences that build brands and businesses. Contact Tigris today for a free quote on our event staffing services. We operate nationwide across Canada with over 2,000 dynamic events staff on our team!
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others.
Google PLus Profile: Serena Schwab