Tigris teamed up with luxury event management company, Candice & Alison, to coordinate an event hosting team of brand ambassadors for Oprah’s Life Class Tour at the Metro Toronto Convention Centre on Mon., Apr. 16.
We booked a team of 6 events staff for the event hosting team who worked a 5-9am shift (yes, that’s a 4:45am call time!), and 6 for an afternoon 2-6pm shift and of course, event management, to make sure everything was executed flawlessly.
While onsite, the event hosting team were required to engage more than 9,000 excited people in line, offer to take their photo as a momento of the exciting event and give them some information on Oprah’s new network, OWN.
Not just anyone can represent the Oprah brand, that’s why dynamic event staffing agency, Tigris was selected for the job.
The OWN event hosting team of brand ambassadors were instructed to be warm and welcoming – as if guest was being greeted by Oprah herself! This initiative was all about the experience! The team of lively events staff distributed more than 15,000 flyers during the two shifts and took at least 1,000 photos for enthusiastic guests.
The energy in the convention centre was exhilarating and the event hosting team agreed they’ve never seen such pandemonium before. As was to be expected, the day was crazy but it was a once in a lifetime experience for many of the show attendees and a tremendous opportunity for Tigris.
Oprah is hosting her Life Class Tour internationally and was joined by speakers, Deepak Chopra and Tony Robbins. Tickets sold for upwards of $1,000 each. With no seats specified on tickets, people were literally running into the room to obtain the very best view of their mentor possible. Talk about event marketing at it’s best!
Needless to say only the best of our best event hosting brand ambassadors were hand picked for this program.