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Top 6 Qualities of the Best Brand Ambassadors


How do you become one of the best brand ambassadors? With various agencies offering multiple job opportunities and hundreds of brand ambassadors applying for the same positions, it can be tough to stand out from the crowd.

Here at Tigris, we invite candidates interested in joining the Tigris team to attend a group interview hosted by an event manager in their city. We recruit in major markets across Canada including Toronto, Vancouver, Edmonton and Calgary, to name a few. Once successfully hired onto our roster, staff are notified via e-mail of job opportunities in their area.

If a brand ambassador is available for the job, we submit their photo and resume to the client. In some cases, the client allows the account coordinator to have full control and select the staff they believe are best suited for the job. When reflecting on some of our best brand ambassadors, we believe they encompass these 6 qualities that make them stand out from the rest.

Do You Have What It Takes To Be One Of The Best Brand Ambassadors?

1. Focused – Don’t Text on the Job
This may seem pretty obvious, but some brand ambassadors may be tempted to check their cell phones during slower periods at a promotion. It is important to never be seen using your personal phone unless authorized by the client while working onsite. It’s unprofessional and also makes you appear unwelcoming to potential consumers walking past your activation. Also, you never know who could be walking by, whether it’s the client or the agency, to catch you texting on the job! Keep it professional and only check your phone during breaks.

2. Punctual – Arrive Early & Check-In

Always aim to arrive 15 minutes early to an event. This prevents you from being late in case you can’t find parking or can’t find the correct booth at the trade show. By arriving 15 minutes early, you can introduce yourself to the client, get changed, put away your belongings and be fully prepared to start working right on schedule. Don’t forget to check in with your Team Lead or the event manager from the agency you are representing. It’s important that we know you are onsite and ready to work!

3. Prepared & Educated
We take the time to create detailed training packages, webinars, conference calls and onsite training so you are prepared for the promotion. Don’t leave anything until the last minute. Read your training package as soon as you receive it, leaving time to ask questions if anything is unclear. Memorize your key messaging and plan your transportation prior to the event. When people approach you at an event, you want to be able to engage with them and effortlessly promote the brand and products.

4. Communicate Quickly
Communication is important, and it’s vital that you check your e-mail and phone at least once a day after booked for an event. There may be changes to the schedule or location, so it’s important that the agency is able to easily get a hold of you days leading up to your scheduled promotion. With little to no communication, the agency may replace you with another brand ambassador who is quick to respond.

5. Provide Detailed Feedback
After each event, most agencies require a detailed feedback form. This form outlines questions including participant testimonials, your opinion on the activation, uniforms and your team mates. This feedback is used to create a detailed report for the client. Do not be sparse! Provide as much detail as possible so the event manager is aware of everything that occurred onsite. The more information, the better. If you provide valuable feedback on your first event, you have a better chance of a recommendation for future events.

6. Be Engaging Onsite

Last but not least, perform to the best of your abilities onsite. Don’t wait for people to come up to you, approach them! Be welcoming and entertaining. Provide key messaging, hand out promotional products, and be a great team player. Have fun and do your best to bring the brand to life. Your team mates, the client and event manager will all notice your performance and you’ll be recommended to work future promotions.

Are You Looking to Hire the Best Brand Ambassadors?

As mentioned above, Tigris recruits the best talent nationwide and we constantly refresh our roster each year with new talent. If you are looking for the best brand ambassadors to bring your brand to life, give us a call at 416-283-9119 or send an e-mail to With over 12 years of experience and brand ambassadors in over 15 markets across Canada, we ensure you that we have the right talent for your promotion.

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