To illustrate the rapid decline of the African elephant population, South African cream liqueur, Amarula, placed a life-sized elephant ice sculpture in Toronto and gave it a voice to invite Canadians to do their part to make sure elephants don’t disappear. This activation was enhanced with Vancouver and Toronto alcohol sampling.
Our client, YBVOCAL, requested a team of two brand ambassadors per location to distribute close to 2,000 samples. Below are a few consumer testimonials:
- “Where can I donate?”
- “This is a very poignant display, very well done, tell us more about how is Amarula involved here?”
- “This is so awesome!”
- “Thank you for being here and doing this!”
- “I love Amarula, it is so good!”
- “This is a great cause.”
- “Thank you for making me aware.”
- “I always buy this at the LCBO.”
- “Wow! I had no idea that elephants were as gravely in danger as they are. I love when companies use their power to do good.”
Learn more about this unique event on our blog post!
Are you looking to enhance an alcohol sampling? Contact Tigris today to bring your event to life. With over 14 years of experience across Canada, our talented team can support your activation with staffing and event management support.
