Hire A Trade Show Brand Ambassador to Enhance Your Booth
3 Key Benefits of Using a Trade Show Brand Ambassador
Trade Show Brand Ambassadors Will Become an Expert on all Your Products
Tigris has been working with Grace Kennedy Foods since 2015. You may be familiar with Grace coconut water, one of their most popular products. At the beginning of the year, Tigris was provided with a list of in-store demos and trade shows that required staffing support. With this schedule, we were able to reach out to our brand ambassadors and create a core “Grace Team”, comprised of over 12 experienced brand ambassadors.
The core “Grace Team” was trained at the Grace headquarters at the beginning of the year. The brand ambassadors were divided and split into teams to alternate working at each trade show and in-store demo. This ensured that each trade show brand ambassador was experienced, had worked multiple events for the client, and was comfortable selling the product. They knew the products – and prices – inside out!
They are trained professionals!
While your employees may be experts on your brand, they may not be the best sales people. Our trade show brand ambassadors aren’t afraid to approach a potential consumer – they talk to strangers on a daily basis! The individuals we provide to represent your brand have been working in the business for years. They are outgoing, approachable, organized and detail oriented.
As mentioned earlier, it’s not cheap to exhibit at a trade show. Therefore, the last thing you want is your booth to be a dead zone! Trade show brand ambassadors are able to entice guests into the booth, engage in a valuable conversations, and build relationships. As a result, your booth will always be full of guests eager to learn more about your brand.
Supplies and Set-Up? No Problem!
Tigris has been providing Petcurean with trade show brand ambassadors since 2015. Some of these trade shows include: Calgary PetaPalooza, Edmonton Pet Expo, Beaconsfield Pet Fair and Animal Adoption Day, and the Ottawa Pet Expo.
For each event, Tigris supplies 1 Team Lead and 2-3 brand ambassadors. The Team Lead is responsible for picking up and bringing supplies to the event, such as Petcurean food, the backdrop, uniforms and collateral. A day before the trade show, the team will set-up the booth according to instruction. To ensure the set-up is done properly, the Team Lead will snap a picture to send back to Tigris for final approval.
After the event, the team donates any extra products to local animal shelters. The components of the trade show booth are then shipped back to the Petcurean headquarters, in British Columbia. Our clients don’t even have to lift a finger!
Become an Industry Leader while a Trade Show Brand Ambassador Represents Your Brand!
Due to the demand of trade show brand ambassadors, it’s best to contact an agency at least 2-3 weeks prior to the event. This will give the agency ample time to collect availability, select a team, and ensure the staff are prepared and confident to engage with consumers. Don’t wait – contact Tigris today for trade show brand ambassadors. We operate in over 15 markets across Canada with over 2,000 dynamic events staff on our team – a number that continues to grow!