We were really excited to share this opportunity with our top Toronto brand ambassadors and are even more excited to share the news with our community. Tigris has received a fantastic opportunity to work at one of the most anticipated trade show events of the year – the 2015 Canadian International Auto Show!
The 2015 Canadian International Auto Show (CIAS), presented by Toronto Star (our wonderful client!) and Wheels.ca, is Canada’s largest automotive show held annually at the Metro Toronto Convention Centre. This year, the show will run February 13th to 22nd along with a VIP Launch night on Thursday February 12th.
Earlier this week, we reached out to a select group of our top Toronto brand ambassadors to book our team of 8 super star events staff for this activation. Our team will host Toronto Star’s booth Thurs-Mon the first weekend and Sat-Sun for the second. While onsite, our staff will be engaging show-goers to encourage their entry into a contest for the chance to win $40,000 towards their dream car. Who would need to think twice about entering this contest?! Since this activation depends on participation, we’ve put together a phenomenal, results-driven team with BIG personalities to ensure a successful activation for our client.
Toronto Star will be prominent in all of the show’s promotions and will be on-site throughout the exhibition. Benjamin Leung, the show’s president, stated, “this is a perfect partnership, with both the Toronto Star and CIAS sharing a devotion to excellence, respect and admiration for this most exciting and dynamic of industries and above all creating an exceptional experience for visitors and readers”. Tigris couldn’t agree more – we first worked with Toronto Star for the 2014 National Women’s Show assisting with lead generation and brand awareness along with creating memorable experience for trade show go-ers. Tigris prides ourselves on providing outstanding staff to create an exceptional experience for potential and current customers.
The Canadian International Auto Show is Canada’s largest consumer show. More than 30,000 people attend each year! This event offers car enthusiasts an up-cloes look at what is hot and new in the car industry. Guests are able to view more than 1000 new automobiles, view the latest technologies, and browse through over 100 exhibitor booths. As an exhibitor, it is clear that with the high volume alone there will be valuable competition. Have you thought about hiring a team of promotional models or brand ambassadors to enhance your booth, results and consumer experience?
As you know, we have a relationship with Toronto Star for the 2015 Canadian Auto Show, but Tigris has been providing top staffing solutions for various brands and organizations at the CIAS since 2007! Our Toronto events staff are no stranger to this attraction; specifically our Toronto promotional models.
One of our most memorable experiences at the CIAS was in 2012. Tigris worked hand in hand with luxury event management company Candice & Alison to execute a unique publicity stunt for the launch of MINI’s exclusive “Goodwood” car at the private press launch day at the CIAS Feb.16. Tigris cast a unique team of 15 brunette male and female promotional models, all 5ft 8in or taller, to build excitement, anticipation and allure for the new car. Only 1,000 Goodwood cars were made and less and 25 were distributed in Canada. Our professional promotional models ensured a sexy and mysterious reveal of the car with a choreographed routine. This publicity stunt appeared in national newspapers the next day!
In addition to this amazing event, Tigris also supplied sales assist support for Rogers at CIAS for 4 consecutive years along with KIA in 2007. It’s never a dull moment for us at Tigris 🙂