Did you know that the average Canadian spends a whopping 30 hours a week watching television? And of those people, six percent of Canadians watch programming on a tablet or smartphone and another four percent watch their favourite shows exclusively online.
These numbers may seem small, but they actually equate to millions of people. The fact of the matter is that the way we are consuming our TV entertainment is evolving and changing the way traditional television is being watched. As people change along with their expectations, it’s up to the networks we watch these shows through to keep up or become obsolete.
BellMedia recently launched a mobile friendly application called TMN GO to accommodate the ever changing landscape of personally controlled content consumption. And now it’s time to tell people about it this amazing feature, especially those employees who will be directly responsible for pushing the service!
Partnering with our long time client, Krista Slack and their client, BellMedia, Tigris coordinated a team of events staff to execute a series of training sessions at cable offices in 17 cities spanning 4 provinces, from Sept. 23-Nov. 13. The sales promotion was geared towards training onsite customer services reps in a fun, friendly way to help them better retain the information and promote the app while fielding calls with cable customers.
People on the “go” will be happy to learn that TMN GO will be released on Android, X-Box and Samsung TV in the very near future. To send a message that sticks, the sales promotion tied in messaging about the app in association with Game of Thrones themed activities/prizing. Game of Throne’s is one of TMN’s hottest hit shows on TV right now.
What’s not to love about offering customers a premium television experience in an uncut and commercial-free environment while delivering diverse and entertaining programs , not to mention a free with a subscription to The Movie Network and The Movie Network Encore!
For more on how a sales promotion can help you raise awareness about YOUR brand, give us a ring at 416.283.9119.