With close to ten years in the business, you can imagine that we’ve seen some pretty unique promotional ideas come to life. What are some of the coolest?
We assisted with the coordination and event staffing of Rogers’ “Share the Joy” Shopping Shuttle back in 2007. We had teams of events staff driving customers to their cars with their holiday shopping with winterized golf carts at 9 malls across Ontario. Talk about quality customer service! The promotional ideas for this program also included distribution of candy canes – and logistically involved rentals of trucks, trailers, hotels and – the amazing branded, winterized shuttles.
Since then we’ve been involved in many other “shuttle” programs including staffing teams of brand ambassadors giving complimentary shuttle rides at a half dozen races for Canadian Tire at the Canadian Tire Motorsports Park throughout 2012 to present. We are also in the middle of a shuttle program for Holt Renfrew, Yorkdale running Jul. 10-Sept. 1. As they’ve been in the midst of renovations, our male models are offering customers rides from one end of the high end department store to the other. People are LOVING them!
Just last year, Tigris managed event production for two Moulin Rouge themed VIP evenings for one of Canada’s biggest home improvement retail chains. The parties were planned in Calgary and Toronto in November and promotional ideas ranged from models greeting guests in costume, themed decor and staging, high-end gifts, great food, live music and the amazing burlesque dancers, the highlight of the event.
Are you looking for an innovative concept to connect to your consumers? Some promotional ideas are definitely gimmicky – but they don’t have to be! If you put the right amount of time and effort into getting to know your consumers, you can come up with something fantastic, that gives them value and ultimately builds on your relationship.
The best ideas can arise from some of the most basic questions. Who are your customers? What do they like about your brand? How can you connect to them on a personal level? What do you think they would enjoy? Asking many of these key questions can generate some unique promotional ideas that will truly pack a punch! After all, that is what you’re looking for, right? Brand awareness and recognition, customer loyalty and improved sales.
Big companies are going the extra mile to delight and entertain their consumer base. From things like hugging a pop machine to receive a free can, to VIP experiences and mind-blowing publicity stunts – the sky is the limit.
For more on promotional ideas you can put to use for your next event, call us at 416.283.9119!