It’s a bird! It’s a plane! Nope – it’s our Zoocasa walking billboards 🙂
Tigris supplied a team of professional promo staff for Orange Board Media to work as walking billboards to promote Zoocasa, a company that makes buying or selling homes an easy process for consumers. The purpose of this promotion is to increase brand awareness in Toronto. Our events staff, throughout several days, were placed at a handful of the most high traffic intersections in Toronto: Bay & Wellington, Bay & Dundas, Yonge & Dundas, and Yonge & Carlton.
Because the billboards attached to a backpack were on the heavier side, we provided all male staff dressed in black for this activation. While roaming the busy intersections, our promotional staff distributed informational brochures. This activation provided direct branding and interaction with consumers, had a relatively low-cost-per-thousand impressions, and was a brilliant tool to capture the limited attention of busy pedestrians. Who can miss a walking billboard?
Over the course of the activation, our brand ambassadors distributed over 3,000 brochures. The promotional billboard sure grabbed the attention of pedestrians! Here are a few testimonials:
- “Thank you for this, I am actually looking to buy a house soon!”
- “I really like the idea of the walking billboard, it’s clever.”
This was an interactive, exciting, successful promotion that our Tigris staff thoroughly enjoyed being a part of. Are you interested in using walking billboards in your next promotion? Looking for the right staff to wear these billboards? Contact us today at 647-286-9392 to start planning.