Tigris teamed up with market research firm, Hotspex to staff and execute a huge study for Toronto Pearson Airport from May 5-15, 2008. In total a team of thirty field market researchers and event management were staffed at the Toronto Pearson Airport to conduct surveys with the guests who were waiting for their flights in exchange for a $5 Tim Hortons gift card. The goal was collecting information to improve customer service at the airport! In total, we had a quota of 5,000 surveys during the 7 days which the field market researchers exceeded by 20% of the goal.
