2013 01 28 02 04 “Tide Test” Brand Ambassadors Execute Innovative Experiential Marketing Initiative

2013 02 01 to 28 Appleton Promotional Models Execute February Sampling in Ontario
May 24, 2013
2013 01 25 to 03 01 Tigris Sales Staff Raise the “Steaks” for DJ Steaks
May 24, 2013

Tigris teamed up with the biggest ad agency in the business to plan and execute a unique experiential activation to promote the new detergent, Tide Sport + Febreze. Our Tigris “Tide” brand ambassadors were stationed at 24 gyms in Montreal, Toronto & Vancouver Jan. 28 & 30 to collect gym members laundry – and we actually did their laundry Feb. 2-3 and returned the items in Tide branded laundry bags, along with a free bottle of detergent, on Feb. 4. In addition to staffing brand ambassadors, Tigris also coordinated the laundromats and uniforms for the program. In total over 800 people participated in the program.

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