Chatterson Drive approached Tigris to provide brand ambassadors for the Legacy Social Media Street Activation. Our team was to engage the public, encourage them to take a photo and enter a contest while discussing key messaging about the community of Legacy.
I ♥ LEGACY is an initiative that encourages residents to share why they love the community. With all of the new additions to Legacy, launching a campaign of this type is imperative to drive awareness for the community of Legacy. Their initiatives includes guerrilla marketing tactics, social media engagement and an increased web presence.
The team distributed I ♥ LEGACY stickers and encouraged people to take photos in the photo frame. Once the photo was posted to social with the hashtag #ilovelegacy, participants are automatically entered to win a $1,000 WestJet gift card. Below are a few participant testimonials:
- “Awe, this postcard is so cute!”
- “I already live over there and I LOVE it.”
- “I live there now and I love it!
- “Progress is moving along quite fast”
- “We already purchased and will be moving in January 2019!”
Are you looking to increase brand awareness with a unique campaign? Contact Tigris today to learn more about our event staffing services, available nationwide across Canada.
