About the Sampling Event
Air Wick is ready to embrace the return of sunny days with the launch of their new, limited edition, refreshing spring collection. The limited edition fragrance collection includes Tropical Coconut Water and Very Berry Smoothie. Strategic Objectives, in association with Air Wick, executed an Air Wick Tropical Infusions Promotion April 3-4. The promotion was held in The PATH in Brookfield Place, Toronto. The sampling event consisted of handing out Air Wick’s Tropical Infusions gadgets and mail in rebates to Torontonians. In addition, a photo wall representing #TeamBerry and #TeamCoconut was available for consumers to take pictures with. Last but not least, social media influencer Happy Grey Lucky was onsite each day. Tigris provided a team of promotional models to engage, promotion and sample the product.
- “My mom always buys your products.”
- “Mmm, I love coconut.”
- “I love Ar Wick!”
- “I buy all of your products!”
- “The diffuser for your car is awesome.”
About the Client
Strategic Objectives is proudly recognized as one of the most creative, innovative, passionate and successful agencies from coast-to-coast. They are Canada’s most award-winning PR agency with more than 150 top awards.