Tigris planned a regional sales assist promotion for Rogers at Wal-Mart from Jan. 15-Feb. 1. The concept was geared towards HD/SD cable box sales – in preparation for Super Bowl. The sales staff delivered key messaging on the special offers to entice potential customers. In total 20 sales staff and 3 event managers were booked for the 3 week promotion. The sales staff contributed to 165 sales while onsite at Wal-Mart exceeding the goal by 15 sales.
