Tigris teamed up with Rogers’ value brand, FIDO to coordinate a “Back to School” sales campaign from Sept. 11-27. In total a team of 15+ sales staff were scheduled at 8 stores in the GTA every Friday to Sunday for 3 weekends. We also fulfilled requests to book staff who can speak different South Asian and East Asian languages to accommodate the demographics at select stores. In total, the sales staff contributed to 115 activations in 3 weekends for an average of 5 sales per day.