Tigris teamed up with Rogers to plan a national experiential marketing based sales assist campaign at 48 Source by Circuit City & Wal-Mart locations across Canada. In total over 60 sales staff and 10 event managers were secured to execute the 3 week program. Tigris concepted a text to win “Spring Fling” contest along with creating uniforms and managing logistics for the distribution and collection of the demo kits used to activate. The efforts of the sales team resulted in 376 new activations between the 48 stores for an average of 8 sales per store or 2-3 per weekend.