Tigris’ team of brand ambassadors helped Rogers manage a series of multicultural programs at Canada’s Wonderland from Jun. 15-Sept. 13, 2013. The in-language brand ambassadors worked a number of event including: Italian Day Jun. 15, Chinese Day Jun. 21, Pakistan Day Jul. 13, Punjabi Day Jul. 26, Latinfest Aug. 16 and Russianfest Aug. 17. The purpose of this event marketing campaign was to promote Rogers with unique demographics and connect to them on a personal level with in-language staff. Overall it was a tremendous success!
