Rogers contracted Tigris to staff brand ambassadors per booth in International Arrivals of Terminal 1 and 3 at Toronto Pearson Airport for a unique experiential marketing promotion. The Tigris events staff were partnered up with an employee from the City of Toronto to offer the international students arriving a free phone call home, a welcome bag including a free SIM card and enter them into a contest to fly in two friends/family from home to Canada to see them. The TSS engaged hundreds of students over the course of 14 days.
