Tigris booked a team of 12 multicultural and bilingual brand ambassadors to promote Rogers’ Multicultural Entertainment Zone known as “MEZ” at a variety of events including the CNE, Hispanic Fiesta and TIFF. The brand ambassadors were responsible for distributing 15,000 flyers in 3 weekends, demonstrate the “MEZ” with the public and sign people up for the free site so they can take advantage of the news and apps, from their native country, right away!
