If you live in Toronto, you may have heard about the unique Burt’s Bees art exhibition that was held at the Arta Gallery Feb. 28-Mar.11. The event was kick started with a VIP night on Feb. 27th, where media and beauty bloggers were invited to see the artwork and bid on their favourite pieces. Tigris, in association with BrandFire, planned the special evening as well as the gallery showing that followed.
To create a buzz worthy product launch, Burt’s Bees contacted 10 Canadian artists to create a painting using only Burt’s Bee’s lip products. The pieces were hung on the walls of the Arta Gallery in the distillery district. Guests were able to bid on each piece and all proceeds went to Wildlife Preservation Canada. The gallery showing was open 3pm-8pm each day. Not only were guests able to view the artwork, but receive a free sample from their new line of lipsticks, Shades.
For more information on this creative event, read the full blog post on our website. If you are looking to create a newsworthy product launch event or campaign, contact Tigris today. Our marketing, event planning & staffing services are available in over 15 markets across Canada including Vancouver, Calgary and Toronto. We have over 1,500 staff on our roster eager to bring your brand to life! Give us a call at 416-283-9119 or send an e-mail to [email protected] for a free, no-obligation quote.