Throughout October and November, two of our top promotional models in Vancouver hosted Phasion Estates wine sampling in local liquor stores. Our two lovely promotional models sampled 2012 Tres Chic, a Chardonnay, and 2011 Haute Couture, a red blend.
In each location our promo girls set up a beautiful black table with acrylic diamonds scattered across for a classy, eye-catching display. This unique set up captured the attention of many shoppers, drawing them towards the display. Guests were able to sample the wines and learn more about Phasion Estates Winery, which was founded on creativity, personality, originality and having fun.
Sampling is an effective marketing strategy that has the ability to gain new consumers on the spot. Our promotional models, through the wine sampling, were able to sell many bottles to those who had never tried the wine before. Dressed in classy black dresses, our events staff distribute hundreds of samples and increased brand awareness.