Tigris provided a holiday street team for #LCBOHostsResponsibly campaign Dec. 8-16, in association with Narrative PR.
This year, LCBO treats you for planning ahead and choosing the responsible way home! Tigris planned 3 LCBO Responsible Hosting Cider pop-up stations in Ottawa, London and Toronto in the month of December to surprise and delight passersby who have chosen the safe way home.
Most would define “Responsible Hosting” as the task of preventing guests from drinking and driving, or drinking in excess. While this is partly true, there is so much more involved, and it certainly does not have to feel like a burden!
Holiday Street Team Surprise and Delight the Public
Onsite, our staff served free hot cider to the public while carolers performed. Everyone loved the activation! Below are a few testimonials:
- “You guys are great! I love hot cider.”
- “I’ve never seen LCBO do marketing campaigns like this before.”
- “What a great idea!”
- “This is so nice, you guys are angles!”
Are you looking to surprise and delight your consumers? Contact Tigris today to learn more about our event planning and staffing services nationwide across Canada.