Tigris teamed up with event production company, Krista Slack & Aylett for a 3M “Save the Walls” activation. We sourced and booked events staff across Canada to execute an innovative experiential marketing campaign from Sept. 1-26 to cover events in Ottawa, Sudbury, Timmins, Thunder Bay, Winnipeg & Brandon (MB), Regina (SK), Calgary & Edmonton (AB) and Vancouver (BC).
While onsite, the events staff worked alongside a PR representative from 3M to demonstrate an amazing alternative to nails, tacks & tape by using 3M Command Adhesive Strips. The events staff engaged students to participate in a Text to Win contest to win the contents of the truck and handed out an assortment of giveaways. More than 25 000 students participated in the Text to Win contest throughout the program, 10 000 t-shirts and 2 500 colour-changing cups were distributed.