About the Event
Celebrate Toronto is a non profit organization that collaborates with local artists, entertainers and businesses in celebrating Toronto’s “Past, Present, and Future” while highlighting it’s accomplishments and diversity. Their goal is to bring the city together in pride of their home.
In honour of Toronto’s 184th birthday, several vendors came out to Nathan Phillips Square March 3-4. Drive Maven, new to Toronto, was onsite throughout the festival.
Our Support :: Automotive Events Staff
Tigris provided a team of automotive events staff to promote Maven, a new car sharing app backed by General Motors. They engaged with guests to increase brand awareness and walk them through the registration process of becoming a Maven member. New members were given branded swag as a special promotion.
- “That’s amazing, no membership fee?
- “I love how there’s a gas card in the car!”
- “I can’t wait to drive a brand new Chevy Cruze.”
- “Awesome, sign me up!”
About the Client
Carat is a Global Media Network, and the market leader in digital and diversified media solutions.
“Maven is the smart and seamless way to connect with the people, places and moments that matter to you. Get There Smarter. Car sharing should make it easy for you to get there and back. In the newest cars. With the latest technologies. And the best prices. With Maven that’s what you get.”