Our Tigris Vancouver brand ambassadors executed a data collection initivate at the Harmony Arts Festival July 29-August 8. This festival includes world-class musical performances, culinary and visual arts. As a result, there’s something for everyone at the festival!
Tigris teamed up with Blitzgear, an automotive marketing agency, to manage a results driven program at the festival. Our team was located at the North Vancouver Nissan tent. A 2016 Nissan Rogue was on display, which drew a lot of attention. The team collected data by encouraging guests to input their e-mail into a ballot box. It was crucial for our team to boost participation.
To encourage entries and data collection, the brand ambassadors gave out free promo sunglasses and vouchures. Because data collection isn’t too exciting, the promotional items help draw in a crowd. Most notewrothy, the vouchers were good for $500 off their next purchase at North Vancouver Nissan! As a result, this incentive encouraged people to visit the dealership. Seems like everyone was in the market for a new car!
Executing a Data Collection Initiative
Because capturing data can be difficult to capture, you must use a dynamic, experience team to acheive results. Most of all, our team of brand ambassadors are trained to spark a conversation with just about anyone. As a result, they will capture attention and ultimately achieve their goals. It’s especially relevant to include an incentive for consumers to give their information. Therefore, our team will be able to leverage key messaging with free swag.
Are you interested in executing a data collection program? Tigris has market research staff and sales in over 15 markets across Canada. With over 1,500 staff on our roster, it’s more than likely we will have the exact type of staff you are looking for! Contact Tigris today for a free quote on our event staffing services.
