Our amazing EXPRESS team, in association with Midfield Interactive, launched a Fall Clothing Promotion from Sept. 9-26. The tour kicked off at First Canadian Place Sept. 9-10 followed by the TIFF Street Festival on King St. W Sept. 10-13 along with SuperCrawl in Hamilton the same weekend. The tour continued on to City Folk in Ottawa Sept. 16-20 and wrapped up with Western’s Homecoming in London Sept. 26.
For the mall activations, our staff targeted shoppers and movie go-ers by encouraging them to check out the EXPRESS Pop-Up Closet and to enter a text-to-win contest. The touring Airstream was brought to the outdoor promotions in Toronto and Ottawa to entice consumers to learn more about the brand.
The EXPRESS Fall Clothing Promotion was extremely engaging. Our brand ambassadors were responsible for encouraging consumers to participate in a digital stylist activation, a DIY bag station and instagram contest.
Many participants were already familiar with EXPRESS and enjoyed sharing their love for the brand with our team. Here are some consumer testimonials:
- “Everything I own is EXPRESS, I love it!”
- “This Airstream is amazing, who made it?”
- “What an amazing idea!”
Are you interested in creating a memorable experience for your consumers? It’s important to branch into experiential marketing so you can compete with the competition and stay relevant. Our brand ambassadors are able to bring your brand to life and professionally represent your company values while attracting your target demographic. Give us a call today at 416-283-9119 for a free quote on any of our services, our e-mail us at [email protected].