Tigris sourced and trained a team of bilingual brand ambassadors and event management to promote Rogers four key services: Home Phone, Internet, Personal TV and Wireless at the Chinese Lantern Festival. This experiential marketing program was activated by playing interactive games with the public and answering questions. Tigris’ events staff handed out 40,000 commemorative flags, 10,000 key chain flashlights, 10,000 e-grips, 2,500 photo frames and enticed more than 5,000 people to participate in the “Lucky Lantern” text to win contest and the Rogers Home Phone online contest.
