If you listen to Virgin Radio Toronto, you may have heard the promotion for iHeartRadio’s Secret Session concert with Shawn Mendes.
Five very lucky winners and their guests won a once in a lifetime experience on June 18th. This included transportation to, and accommodation in Toronto, a complimentary make over, lunch, and a Pandora shopping spree. The experience culminated with a private meet and greet with Shawn Mendes . In addition, winners received VIP tickets to see him and his opening artist, Julia Michaels, perform at iHeartRadio’s Secret Sessions concert at MOD Club.
Bell Media Secret Session with Shawn Mendes and Pandora
To get the winners ready for the exciting evening, their day kicked off getting hair and make up done. This was followed by a complimentary shopping spree at Pandora’s Square One location! To further enhance the experience, iHeart Radio (along with Bell Media and Virgin Radio Toronto) teamed up with Tigris to transform the space within the store. The event design included a gold carpet, nearly 50 white and gold balloons and a mix of beautiful floral arrangements. In addition, our promotional model, greeted the winners and handed out sparkling water in champagne flutes. We also had gold dusted truffle pops/chocolate covered strawberries from a gold tray. Yum!
After the shopping spree at Pandora Square One, the winners took a limo to MOD club. They were greeted by two of our promotional models decked out in Pandora jewelry. The VIP’s were escorted to a branded step and repeat. This was complete with a gold carpet and enclosed by gold stations, to take photos before heading inside to meet Shawn Mendes.
Next, the winners were escorted to a private room compliments of Pandora. Tigris transformed the space with white furniture, branded pillows, fairy lights, a wall of white/gold faux flowers.They were treated to passed appetizers and signature cocktails/mocktails. In addition, there were desserts featuring cupcakes, cake pops, macarons and mousse served on gold plates with Pandora branded napkins. Best of all, the contest winners enjoyed a private meet and greet with Shawn Mendes.
Planning Special Events for Big Brands
What a night! After the concert, some of the winners told us this was the best day of their entire lives. We are all about unforgettable experiences, so we absolutely loved hearing this! A very big THANK YOU to our clients at Bell Media, Virgin Radio Toronto and iHeart Radio for giving us the opportunity to play our small role in bringing this event to life. The morning after, our client said, “your team was amazing as always last night and even with the original vision board, I could never have imagined how beautiful the room really turned out!”.
Are you looking to plan an unforgettable experience? Contact Tigris today to learn more about our experiential event planning and staffing services.