Two Tigris brand ambassadors teamed up with sales reps from Glentel on Jul. 21 at the Beyonce Concert to engage concert go-ers in Rogers “Pick your Ticket” contest and offer sales on-site. In addition to this, one Tigris brand ambassador was booked at the Jason Mraz concert at Ontario Place to execute the same experiential marketing campaign. The events staff obtained close to 250 contest entries combined and spoke to hundreds more while waiting in line for the event.
