2017 05 19 to 20 Ragnar Race

social activation
2017 05 24 to 26 Social Activation at C2 Montreal
July 7, 2017
Memorial Cup Events Staff
2017 05 19 to 28 Memorial Cup Events Staff for the CHL
June 27, 2017
Athletic Promotional Models

Our athletic promotional models assisted LeadDog Marketing with the Reebok TRY-ON TOUR: The Floatride Journey May 19-20.

Have you heard of Ragnar? It’s a long distance, team, overnight running relays that take place in the most breathtaking places in the world. Teams come together to conquer a course over two days and one night, and push their limits, on little amounts of sleep, with friends and a community of runners by their side. Our team assisted with the event in Bomanville and Niagara Falls.

What’s the Reebok FloatRide Journey? This activation aims to educate runners across the country on the benefits of the Reebok FloatRide running product. Not only will runners have the ability to try on the shoe but they’ll have the opportunity to test it out on site while learning how this product will enhance and support their current physical capabilities.

Athletic Promotional Models Responsibilities 

To enhance the activation, our staff were to introduce and educate consumers on the product benefits while they try on the FloatRide shoe. In addition, consumers are encouraged to enter sweepstakes for 2018 Ragnar prizes on an iPad, operated by our team.

The Trampoline Social Sharing, combined with #feelthefloatride and the Motivational Wall #runwithpurpose attracted many runners. Last but not least, our team gave out tons of giveaways! These include shirts, stickers and drinks.

Looking for the right team to bring your activation to life? Contact Tigris today!

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