Tigris provided promotional staff to execute an arena activation for Continental Tire, in association with REC Media. Onsite, our brand ambassadors encouraged patrons to enter a draw to win a free set of ‘Continental Tire’ tires. Throughout the promotion, our team interacted with more than 350 guests. Over 70% participated in the draw! Patrons were interested in whether Continental did rims along with their tires; how long the tires could be expected to last; and the cost of a set of tires. Our brand ambassadors were able to answer their inquires efficiently.
The draw gained a lot of attention. Below are a few consumer testimonials:
- “I could use a new set of tires with winter coming.”
- “An emergency kit is a wonderful thing to have in the car!”
- “I bought Continental tires for my car last year and the wear on them was great.”
- “Oh you’re back! Do you have more tires? I need some soon.”
- “I’ve got these, but I’ll enter the draw!”
REC Media & Continental Tire selected Oct. 29 to promote the brand because it was a big game between the OHL’s Mississauga Steelheads vs. Niagara IceDogs.
Watch the video below for highlights of the arena activation!
Execute an Experiential Arena Activation with Brand Ambassadors
Are you interested in executing an experiential activation with brand ambassadors? In addition to staffing events, Tigris plans, executes and manages small to large scale events. Contact Tigris today for more information on our experiential services across Canada.
