Tigris coordinated a team of promotional models to sample Appleton Estate Jamaica Rum at numerous events across Calgary and Banff throughout January. The events staff sampled the Appleton Ambassador and educated consumers on the variety of Appleton Rum spirits. Appearances included:
Fri., Jan. 11 7:45-11pm Hudson’s Taphouse
Fri., Jan. 18 7:45-10:15pm Rose & Crown
Mon., Jan. 28 2-4:30|6:30-8 St. James Gate
Wed., Jan. 30 6:15-9:15pm Willow Park
In total, the promotional models distributed 695 samples for an average of 174 per event.