Our Active Brand Ambassadors in Winnipeg, Saskatchewan and Manitoba assisted with the NBA Campus Pass Tour September 6-9. Tigris was contacted by FILO Productions in association with the NBA, to provide 3 engaging staff per city.
The event took place at Ryerson University (Toronto), the University of Saskatchewan, and the University of Manitoba. The event focused on engaging students and guests as well as encouraging them to sign up with AIR MILES. Sounds like a pretty cool experiential activation!
Our team was required to facilitate the games/contests on court with students. In addition, the duties include managing prizes and contact with participants. They were also responsible for managing crowds when the celebrity basketball player arrived for signings and Q&A’s.
It was an extremely high energy event, and the athletic brand ambassadors were able to get the crowd engaged. Below are a few testimonials from guests:
- “This is amazing!”
- “Such a great thing happening at our school.”
- “What an opportunity, and we get to meet Amir Johnson!”
Hire Active Brand Ambassadors for Sporting Events
Our active, athletic brand ambassadors fit the role for this unique sporting event. With over 2,000 brand ambassadors on our roster across Canada, Tigris has the right staff to represent your brand. Contact Tigris today for a free, no-obligation quote on our services.
