With so many festivals and events taking place on Canada Day long weekend, there was no excuse to sit at home! Our events staff kept busy with an exciting promotion for Love this City in association with online retailer Newegg.a at the Digital Dreams Music Festival in Toronto. If you’ve ever heard of Digital Dreams, or have been, you know how amazing this festival is… and if not, click here for a video of the festival.
In between sets, there was so much to do to keep the crowd going. You may have had the chance if you were at the festival (or maybe you saw your friends’ photos) to have your picture taken in the Newegg.ca interactive photo booth. The photo booth was integrated with Facebook & Instagram, so each person’s photo uploaded onto their profile on these social media platforms – pretty cool!
Our energetic events staff created brand awareness among the concert goers by bringing them into the Newegg.ca booth, taking their photos, and promoting Oxygen Plus Mini Energy Boost packs – which were a huge hit on the hot weekend!