According to The National Retail Association (NRF), the world’s largest retail business association, holiday spending and sales are expected to marginally increase 3.9 percent to $602 billion with or without any direct marketing strategies; over 2012’s actual 3.5 percent holiday seasons growth. Regardless of these numbers, the holiday season still remains a battle for retailers and businesses everywhere. It’s a fierce competition for attention and wallet share in such a short span of time that accounts for such a large profit.
Preparing and developing the right marketing strategies can give your business a competitive edge this holiday season and blow the roof off your marginal sales expectations. If you haven’t already started braining storming..maybe these stories of successful marketing strategies will encourage you to do so. You want to connect to consumers in a meaningful and personal way. In our experience, some of these activations did that and are just a few of Tigris’ notable wins over the past few years.
In addition to our mainstream business, Tigris has helped a number of clients execute creative marketing strategies during the busy holiday season, all of which have been huge hits with our client’s target consumers.
Just last year, Tigris coordinated a photo booth activation and team of promotional models (1 sexy santa & 4 elves) to add some ‘sugar & spice’ to Astral Radio’s Broastcast Executivs Society’s Christmas party at the Sheraton Hotel, downtown Toronto. The team participated in photos with guests to get them into the holiday spirit and give them a souvenir of the fun filled evening. Along with the models, Tigris coordinated costumes and decor for the photo booth, complete with Santa’s throne!
The year previous, Tigris teamed up with Churchill Cellars in late 2011, to sample a variety of their wine brands during the holiday rush. The tasting program kicked off in Oct/11. The program was so successful however, it not only continued through the holidays but all the way through to Apr/13 when the company merged with another in the industry. The sampling campaign spanned LCBO locations in GTA, Southwest Ontario and Ottawa with a range of 4 to 25 tastings per month. During the course of this program, our team contributed to more than 6,000 sales in 18 months.
In 2010, we teamed up with GCI Canada to execute a tongue-in-cheek promotion for Durex, appropriately called “Wrap your Package“. Our team of promotional models, costumed as a sexy Santa and two helpers roamed the streets of Toronto to promote safe sex over the holidays by handing out condoms. The same year, we coordinated a week long “Holiday Storyteller Program” at Toronto Pearson Airport. This included a team of 14 events staff, 7 dressed as Mrs. Claus and the remaining 7 as Santa’s elves to hand out candy canes, compliments of the airport, and read stories to children waiting for their flights. During this week, some flights were grounded for days on end due to dangerous volcanic ash clouds blocking visibility. Some families were extremely grateful for our team engaging their children during these rather unpleasant delays.
Back in 2009, Whitehall Wine & Spirits, distributor for Billyrock, booked our team of savvy sales staff to sample their Pinot Grigio & Shiraz in a can to boost sales. During 15 executions, our team contributed to hundreds of sales with wine enthusiasts. And let us tell you, promoting wine in a can wasn’t the easiest task!
In 2007, we staffed one of the most unique and fun holiday promotions of them all. In association with Fuse Marketing and for Rogers Wireless, we booked and managed three teams of brand ambassadors to execute Rogers “Share the Joy” Holiday Shopping Shuttle. The teams travelled to 9 malls across GTA, North-East & South-West Ontario, over 3 weeks to offer holiday shoppers rides from the mall back to their cars in a winterized Rogers golf cart. Now that’s customer service!
Marketing strategies are important year round, but none more important than the holiday season when consumers are in the spending sort of mood! What are you planning so your company year ends on a high note? We’d love to help.
Give us a call at 416-283-9119 so we can discuss your holiday marketing strategies with you.