Whether you provide a product or a service, all businesses require customers to survive. Most importantly, you require the right customers – those who will find value in your business and give you repeated or lifelong business. You may be wondering, how do you obtain these qualified leads? While there are several online strategies including SEO and e-mail marketing, our top 4 lead generation ideas stem from human interaction. We believe the best way to secure quality leads is with a real, memorable connection – check out a few examples below!

Utilizing Contests for Lead Generation

If you were in Toronto during the NBA Finals, you know this was an amazing experience for Canadians! It was also a unique opportunity for brands to engage with thousands of potential consumers (millions during the Raptors parade). During the NBA Finals in Jurassic Park, MLSE and Real Sports Apparel took advantage of the opportunity. Their objective was to engage with Jurassic Park attendees to collect lead generation information by way of an exclusive NBA Finals Game Day contest. With all the excitement, who wouldn’t want an NBA Finals Prize Pack? This was an effective lead generation idea because it targeted a specific group by offering them a valuable prize.

Capturing Data with Enticing, Free Swag

In addition to contests, people always love free swag. Maven, in association with Carat USA, combines sleek swag with attractive key messaging at popular events to increase lead generation. This spring, Tigris staff were stationed at several festivals representing Maven including NXNE, Taco Fest and Brunch Fest to engage attendees. By signing up for the Maven app at the event, consumers had their choice of a branded water bottle or reusable bag. Offering an incentive for potential members to join is always effective. In addition, creating an enjoyable space to interact in a positive atmosphere gives brand ambassadors the opportunity to effectively relay key messaging and seal the deal.

Securing Leads with Informed Brand Ambassadors

Sometimes, your consumers simply need assistance (and an extra nudge) to use your product or services. We’ve teamed up with Wirkn to execute several mall activations by engaging retail managers to activate their Wirkn account. Wirkn is the largest end-to-end mobile, chat and web based employment marketplace – connecting millennials with shift-based work. This service allows retail managers to easily hire new employees based on their specific needs. While the service is completely free for retailers (as the mall property takes on this responsibility), some retailers need an additional explanation or a walk through of the app before committing. It’s all about making connections, finding a need and fulfilling it!

Generating Excitement with Social Media

Last but not least, social media is one of the most popular lead generation ideas. Swatch hosted a unique activation in Whistler Village, incorporating participation, giveaways and social media into one exclusive contest. Participants were encouraged to get their photo taken on the Swatch Ski Lift. Next, upload to Instagram with #SwatchWSSF for their chance to win a Swatch watch. Although this method does not collect e-mails, it does allow the brand to increase their social media following and community. By engaging with their social community, these followers/leads can ultimately result in sales.

Which of the 4 lead generation ideas is right for you? Contact Tigris today to learn more about these techniques, brought to life by our brand ambassadors. We operate nationwide across Canada with over 2,000 dynamic events staff on our growing roster.