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July 19, 2013

Labatt Promotion Models for the 154th Annual Queen’s Plate

Horses, Hats… and Hosted by our Promotion Models!

Tigris teamed up with Labatt to book a team of VIP promotional models for the esteemed Queen’s Plate at Woodbine Race Track on Sun., Jul. 7. Two promotion models were stationed in the Bud Light Platinum/Absolut Vodka VIP tent while the other two engaged guests around the Bud Big Rig.

This upscale event which was free to attend – and park at  – was attended by thousands of enthusiastic guests, dressed in formal apparel & fascinators to enjoy the race.

For those unaware of the history of this event, the Queen’s Plate was inaugurated, with royal blessing, on Wednesday, June 27, 1860, at the Carleton track in Toronto, located in bucolic surroundings near what is now the traffic-strangled southwestern corner of Keele and Dundas streets. Sir Casimir Gzowski and Thomas Patteson were the two men who brought the race into close association with Buckingham Palace. Back on April 1, 1859, the Toronto Turf Club petitioned Queen Victoria to grant a Plate for a race in Ontario. Over many years, Canadian racing was established as “the sport of royalty”.

This year, “Midnight Aria” was the big winner, followed in order by: Up With the Birds, Dynamic Sky, Spring in the Air, Jagger M, His Race to Win, Pyrite Mountain, Nipissing, Kaigun, River Seven, County Lineman

Staffing Promotion Models for Labatt since 2007

Our promotion models were a hit at this event and our client from Labatt said simply, “they were awesome”.

Tigris has been staffing promotion models for Labatt on an event to event basis, since a Bud Camp activation in 4 cities back in August 2007. Since then, we have successfully staffed lovely ladies at over 150 events in 7 years to promote the beer, engage consumers and represent the brand in a fun and flirtatious way.

Looking for promotion models to boost the image of your brand? Give us a call at 416.283.9119. Our promotion models are available across the country with the largest rosters in Calgary, AB | Vancouver, BC | Toronto, ON.


Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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