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Planning an Event Marketing Campaign at Canada’s Pride Parades

Viagra Takes Advantage of Publicity for an Impressive Event Marketing Campaign

Tigris  is proudly partnering up with Montreal based BBF Promo for the 2nd consecutive year to execute a prominent event marketing campaign for Pfizer at the Pride Parades taking place across Canada this summer.

Kicking off in Toronto Canada Day long weekend, our team will engage the public in a photo opportunity with a larger than life sized Viagra pill on Jul. 29. As we head into Jun. 30, over 20 brand ambassadors and event management ranging in age from late 20’s to early 70’s will walk in the parade with 4-5 riding the float and another 4-6 holding a massive helium-filled Viagra balloon (think Macy’s Day parade size!!).

Our regional teams will execute the same format at the Vancouver parade Aug. 2 & 4 as well as in Montreal Aug. 17-18. Recruiting required staff for this event marketing campaign in Vancouver and Montreal is still in progress. Tigris is holding interviews in both cities Jul. 8 to fill the remaining positions.

Sexual dysfunction is a delicate topic so our teams will also be equipped with a variety of a Q&A to prepare them on how to answers any, ahem, difficult questions – or statements that may arise throughout the events.

Utilizing an Event Marketing Campaign is Excellent for Awareness

Event marketing campaigns provide unique, high volume opportunities to maximize impressions and interactions with potential and current consumers. While comical to some, promoting Viagra at the Pride Parades makes perfect sense and few other events lend themselves so well. What other events could garner so many hundreds of thousands of impressions for a brand?

While a parade or outdoor event may not be suitable for all companies, for those looking for high impact awareness, this is absolutely perfect.

For more information on how an Event Marketing Campaign can work wonders for your brand, call us at 416.283.9119We execute event marketing campaigns at top locations including but not limited to Calgary, AB | Vancouver, BC | Toronto, ON.


Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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