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7th Annual Toronto West Halloween Fest for St. Joe’s

COMMUNITY HALLOWEEN EVENT

St. Joe’s 7th Annual Toronto West Halloween Fest (TWHF) is a community Halloween event, street festival and costume parade that takes over Bloor West Village the Sunday before Halloween. Fun Fact: Tigris has been supporting the planning of this chilling festival since 2012!

Hundreds of families (=thousands of people!) attend St. Joseph’s Toronto West Halloween Fest for a fun afternoon of activities, games, treats and entertainment. Most importantly, this isn’t just a fun, spooky Halloween event. Guests are also supporting St. Joseph’s Health Centre, a community hospital, located in the west end of the city. Proceeds will help revitalize spaces at St. Joe’s, like a renovated Kids’ Emergency Area. Last year, parents brought their kids to St. Joe’s more than 19,000 times!

community Halloween event (2)

The family-friendly street festival takes over Bloor West between Willard and Runnymede. There was great entertainment, including the Scotiabank hockey shoot out, a skeleton flash mob, a haunted house and Halloween treats for kids of all ages. A guest favourite is the Trick or Treat Costume Parade, 1.1km in length that walks through the neighbourhood. Another highlight was Sonshine & Broccoli, with TWO live performances! Everyone was singing and dancing along to this musical duo who’ve been entertaining the little ones for over a decade. 

There are loads of activities for all ages including:

  • Pet Costume Show
  • Haunted House sponsored by Christine Simpson, The Art of Real Estate
  • Pumpkin Decorating tent sponsored by Atelier Kids
  • Colouring and face painting

All participants are encouraged to donate or purchase tickets to the various activity stations, as well as fundraise for those on the Trick or Treat walk. Below are a few stats from last year:

Toronto West Halloween Fest 2017 Stats:

  • 8000 participants
  • $120,000+ raised for Kids’ Emergency
  • 535,000 social media impressions
  • 21 fun activity stations (growth of 16% from 2015)
  • 21,000,000+ media impressions
  • 52 stories in the media
  • 50+ spirited volunteers

Sounds like spooktacular results, wouldn’t you agree? When you run an event as big as this one, you need to be prepared and organized. After running the festival for several years, we know a thing or two about creating a successful event! See below for our top Tigris tips. 

community Halloween event

3 Tigris Tips for Creating a Successful Community Halloween Event 

Awareness Within the Community 

In addition to your marketing initiatives for your event, you must release a notice to residents and businesses directly impacted by the event. Because TWHF closed down a large portion of Bloor Street, it was our duty to notify and invite businesses to participate in the event. Additionally, it’s a nice gesture to have volunteers go door to door to inform residents. That way, no one is in for a ghastly surprise! 

Activities for All Ages 

When welcoming a community, expect a range of attendees, from less than 1 year to over 80! You’ll want to plan activities for the children, parents and grandparents. This way, you can ensure fun for the entire family. This will increase attendance, donations and overall success of the event. 

Permitting 

When planning a community event, it’s crucial to have all your bases covered. Our permitting for TWHF includes a Street Event Application, Health and Safety Plan, Emergency Medical, Traffic Plan and Waste Management. Most importantly, a Noise Exemption application was completed, because this ghoulish event can get quite loud! 

Whether you’re looking to plan a community Halloween event, or a different themed event, let our experienced team handle the event production. Contact Tigris today for a free quote on our promotions, marketing and event staffing services!

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