What makes an event experiential? The word ‘experiential’ simply describes an experience and observation. For decades, we have been told by large brands how to think and feel about their products. More recently, the tables have turned and these large brands aren’t able to simply tell us how we should feel; they must prove from a created experience for consumers that the products and ideologies they are pushing are in fact, true. How would a brand begin to persuade current and potential consumers? Through experiential marketing, of course, with Calgary experiential marketing agencies.
Some Calgary Experiential Marketing Agencies may be limited in their ability to provide all the elements you desire for a viral experiential marketing campaign. Here at Tigris, our experienced account coordinators are able to develop an experiential campaign for your brand based on the key messaging and products you are looking to promote. From sourcing venues and locations to supplying staff, this small business is a one stop shop!
5 Features of Experiential Events with Calgary Experiential Marketing Agencies
We’ve outlined 5 features of experiential events that have proven to motivate consumers and create positive experiences. These components illuminate the foundation of successful experiential marketing.
1. Create a Fear of Missing Out
“Have you seen the Edo Elf?!” This was a common question throughout Calgary and Edmonton during the holiday season of 2015. Our brand ambassadors were dressed as festive elves and spotted at local community events and grocery stores, distributing promotional items and promoting a special holiday campaign for Edo Japan. People were excited to spot an Edo Elf and eager to take photos with our staff, sometimes even seeking them out! Create a fear of missing out by making your campaign buzz worthy and shareable.
2. Create a Positive Memory
More often than not, consumers are attracted towards brands that give back to their communities. In association with REC Media and ATB Financial, Tigris provided staff to surprise and delight ‘Home Ice Heroes’. The brand ambassadors created a positive memory by taking the time to interact with the people who make hockey possible in Alberta, from the parents to the scorekeepers. Along with distributing promotional items in the arenas, those with the most influential hockey stories were recognized with special gifts!
3. Evoke Emotions
Whether you evoke fear or inspiration, an emotional experience will imprint in the consumers mind. These emotions will stay with the consumer while they pass your item at the mall or grocery store, or find themselves requiring the services you provide. Through an experiential marketing campaign, you can create and tell a story that will evoke emotions and establish a relationship. Ensure it is a powerful message so the consumer does not forget your brand.
4. Appeal to the Masses
If you decide to go with a flashy marketing campaign at a high traffic location, be sure that your idea is appealing. The last thing you want is for hundreds of people to walk right by your expensive campaign. Although you will have a target demographic in mind, if your promotion is appealing, the masses will surround your activation and line up to see what it’s all about. All you need is a small buzz which will encourage others to participate.
5. Include a Call to Action
Provide a reason for the consumer to make a purchase, like a coupon or special offer. Be sure to create a sense of urgency so the consumer takes action immediately. Whether the purpose of your Calgary experiential marketing campaign is to create awareness through social shares or drive purchases, ensure your call to action is clear and make it as simple as possible for people to participate.
Are you looking to collaborate with Calgary experiential marketing agencies? Tigris not only operates in Calgary, but in over 15 markets across Canada including Toronto, Ottawa, Edmonton and Vancouver. Give us a call at 416-283-9119 or send an e-mail to firstname.lastname@example.org to speak with one of our experienced account coordinators.