How Tigris’ CEO transformed a small staffing agency into an experiential marketing power house with clients across Canada, the US, Europe, Africa and even, Australia!
(TORONTO) June 1, 2014 —The success of a company depends on many factors, but employees who believe in its purpose and clients who keep coming back are key. In 2004, Tigris Personnel, a promotional staffing agency opened its doors. Over the course of a decade ‘the little company that could’ steadily grew in size and expanded its services to become what it is today – one of the country’s leading brand experience agencies.
This year is a business milestone, marking the 10th anniversary of Tigris Incorporated — a huge accomplishment for a small business that has overcome some daunting challenges.
“In spite of a recession, industry competition and losing a managing partner, we’ve successfully positioned ourselves as a premier agency that builds brands and businesses,” remarked Serena Schwab, Tigris’ President and CEO. “We’ve been privileged to partner with some of the best and most renowned brands including Rogers, Motorola, Zoom Media, GTAA, Canadian Tire, CGC, Peter Mielzynski Agencies (Appleton Rum, American Honey & Cabo Wabo) and CHIN Radio. We have 1,200 active event staff on our roster and regional account managers in all of the major cities – Vancouver, Victoria, Kelowna, Calgary, Edmonton, Toronto and Montreal.”
It all began in spring 2004, when broadcast journalism graduate Serena Schwab was hired as part-time event staff with Tigris. By October of that year, she was promoted to management and accepted partnership in early 2005. Towards the end of 2008, Schwab took a risk and bought her departing partner out of the company. Since then, she has worked steadfastly towards developing the agency into one of Canada’s industry leaders in experiential marketing, event staffing and creative strategies.
“Over the past ten years we’ve introduced a new style of staffing into the industry and more recently, have re-branded to further leverage our expertise in experiential marketing and creative strategies,” said Schwab. We are always looking for innovative ways to deliver exemplary service to our customers in Canada, the US and even some as far away as Greece, Africa & Australia. Ten years is a big business milestone and one we’re really excited to celebrate” she continued.
2004 Tigris Personnel launches as a small staffing agency in Toronto
2005 Serena Schwab becomes managing partner of Tigris and expands to Montreal
2006 Tigris expands nationally with a back to school promotion spanning 110 stores in 15 markets for 6 weeks
2008 Serena Schwab becomes sole owner after the founder leaves the business
2010 Tigris adds experiential marketing to services
2013 Tigris adds creative design and legally drops ‘Personnel’ from name to become Tigris Incorporated
2014 Marks the company’s 10th anniversary in business
More About Tigris :: Tigris Incorporated is a proudly Canadian brand experience agency that specializes in dynamic personnel, promotions, marketing and events. With a core competency in experiential, creative & staffing, Tigris is dedicated to creating high impact experiences that help consumers connect to big brands. Tigris develops engagement based plans that communicate brand message while events staff follow through with a dynamic execution. In addition to building compelling, multi-faceted campaigns, Tigris also provides event management, photos and results. With large company vision and small business values, Tigris is committed to creative event solutions and quality staffing services. For more information on Tigris’ company history, click here.
Stay tuned for photos from Tigris’ 10 Year Anniversary Party. Tigris will be commemorating this business milestone with many local clients, colleagues, friends and supporters at The Spoke Club on Jul. 23.