“Woah, did you just see that car?”, “How cool is that?!” or “Oh, I love that brand!” may be a few sentences that spill out of your mouth when you see branded promo cars on the street. A branded promotional car is any vehicle that has been wrapped to display a brands image for promotional purposes. These vehicles usually look pretty snazzy and are created to make heads turn. Using branded vehicles are an excellent promotional tool to generate brand awareness. You are guaranteed to make thousands of impressions with a moving vehicle versus a stand still promotion where your target demographic is forced to come to you.
We love branded promo cars and have worked hand in hand with several companies to execute exciting programs throughout Canada. One of our most recent events working with branded vehicles was an AXE Promotion for Newad. This promotion launched in Toronto on Thurs., Sept. 18 to Sat., Sept. 20th, continuing through until early October. Tigris supplied friendly, outgoing, confident male brand ambassadors to drive branded AXE Taxis along a designated route in Toronto. Our brand ambassadors offered individuals in the target demographic rides from one venue to another along their routes. These AXE Taxis were an extremely effective promotional tool that got people talking! Not only did our staff give free rides around Toronto to interested participants, but they also gave AXE coupons and samples from the new Dark and Gold Temptation fragrance line to eager passengers while encouraging social media activity on Twitter & Instagram. What a stylish, fun way to travel around town!
Another one of our current programs that leveraged branded promo cars was CGC’s Mud Tour 2014 that took place across Canada from May-September of this year. Our in-house team adjusted the creative supplied by our client for the 3 pick-up trucks we sourced for the program. Our brand ambassadors were responsible for driving and maintaining the branded trucks as they toured various construction job-sites and customer locations Monday to Friday. Not only did our temporary staff drive the branded vehicles directly to the target demographic, but as they drove from site to site hundreds of thousands of brand impressions were made by the passengers of cars they passed on the highway to individuals they drove by on the street.
Remember ‘Confessions on a Dance Floor’ by Madonna? An impressive marketing campaign that included branded promo cars was back in 2005. At the time, Tigris teamed up with Hill & Knowlton to promote Motorola’s ROKR handset in conjunction with the new Madonna album. There were many components involved in this campaign but our favourite was the branded stretch excursion limousine, Madonna themed! Our brand ambassadors used the limo to attract attention and engage the public with demonstrations of the phones and distributed flyers for an online contest to win the ROKR phone.
And the icing on the cake. Here’s something a little different – a branded promotional golf cart! Back in 2007, Tigris worked with Fuse Marketing Group to execute the “Share the Joy” Holiday Shopping Shuttle campaign. Our events staff were responsible for giving holiday shoppers a complimentary ride on a Rogers branded and winterized golf cart. The teams traveled across 9 malls in GTA and as far away as North Bay & Belleville to execute the program – giving rides to thousands of customers over the 3 weeks leading up to Christmas. This was such a fun holiday program enjoyed by so many.
Branded vehicles are such exciting promotional tool that really grab the consumers attention! There are endless possibilities for marketing campaigns that include branded vehicles.
If you like any of these ideas or have some of your own, contact Tigris to help build your brand! We can provide the staff you need to make your branded promo car one of a kind, or we can work side by side with you to design a branded promotional vehicle for your company from scratch! Don’t wait – give us a ring at 416.283.9119 for a free, no obligations quote on our staffing and marketing solutions that are available in over 15 markets across Canada including Toronto, ON | Vancouver, BC | Calgary, AB!