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Supernatural Brand Development at the Treating Yourself Trade Show

Brand Development

Brand Development for Medicinal Herbs

The Cannabis plant has a long history in medicine and continues to be a physician recommended form of medication even today. At some point or another, I’m sure we’ve all heard our parents or grandparents praise the good-old-fashioned herbal remedies for being the most effective way to cure, well, virtually anything!  The reality is that there is still minimal brand development for companies offering these herbal solutions yet heaps of brand development for pharmaceutical giants offering their own solutions in the pill-form we find at our local pharmacy.  We often fail to realize that this isn’t always the most effective method to obtaining good health.  Tigris’ team of brand ambassadors had the opportunity to learn, experience, and share this first hand at the Treating Yourself Trade Show that took place at the MTCC from May 24-26.

Supernatural Brand Development

Tigris had it’s first experience at the Treating Yourself Trade Show which revolves around the care and use of medicinal plants – something rather different than most shows we’ve done.  One of the first booths in sight upon entering the show was  Supernatural Brand, booth #101;  an innovative leader in the industry who uses a method called Terraponics for medical grade gardening. The Supernatural brand, based in Vancouver, made it’s first appearance at this popular Torontonian show to achieve brand development and Tigris Personnel was there to help!   

A team of Tigris brand ambassadors wearing NASA costumes were responsible for representing and hosting the booth for Rapid Grow’s Supernatural Brand throughout the 3-day show. The team of brand ambassadors engaged show-goers each day and entered them into two exciting contests for enhanced brand development and the chance to win some great giveaways both during and after the show.

How did this go down? Well, the first contest required participants to answer four informative questions for a shot at 1 of 100 Easy Garden Kits which would be shipped out after the show.  The second contest had something called the “Air Saucer” up for grabs.  This item is essentially the smallest scale of the equipment they design that uses a system call Hydroponics and Terraponics to grow beautiful and healthy plants.  This contest simply required participants to hold onto a raffle ticket they were given during their visit to the booth and return at a designated time for the raffle which could win them this amazing prize right then and there!  The raffles took place four times throughout the day, each day, giving a total of 12 show-goers this innovative design to take home.

Back to basics we go with both the power of herbal medicine and personal interactions for the most effective and long-lasting solutions and brand development!

For more on Tigris’ brand development strategies, give us a ring at 416-283-9119.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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