People Power = Brand Ambassadors Vancouver
Have you been thinking about how you can incorporated the use of brand ambassadors into your marketing campaigns. Brand ambassadors are individuals that you select from a temporary staffing agency to promote your brand. Although these individuals are not part of your company, they are experienced ambassadors, skilled to market your brand, demonstrate your products and promote your services. They know how to engage with the public and get people interested in your brand. They are a vital and strong component of any marketing strategy. The real question is – why wouldn’t you take advantage of them?
Who would you hire as brand ambassadors Vancouver, Toronto or Calgary – and how many do you need?
Brand ambassadors are extremely reliable and trustworthy because they are hand selected by the temporary staffing agency that hires them. The staff have the opportunity to represent top brands (that’s you!) while enjoying flexible work hours. The applicants that apply to your activation have chosen to work with your brand because they are interested in your brand’s message, or the program itself. Brand ambassadors are high energy, proactive individuals who are eager to work! All you have to do is tell the temporary staffing agency (that’s us!) the details regarding the promotion, what you’re looking for in your brand ambassadors and pending approval, we will present you with a selection of talent to choose from.
Now that you know how to find brand ambassadors, when would be the appropriate time to use them? As mentioned before, these are skilled, outgoing, professional individuals who enjoy talking to the public. You can hire one or many brand ambassadors, depending on your promotion. Street Teams are an extremely popular marketing tool that uses a group (anywhere from 2 to 20) of brand ambassadors. This ‘street team’ would go to major events, fairs or festival to promote your product by distributing samples and brochures. They pretty much ‘hit the street’ in a predetermined location to spread your brand’s message. Deck out your promotional team in branded uniforms, costumes, or even with portable billboards! This is your chance to have your brand engage with the public on a more personal level.
How do you get someone to purchase your food or beverage product? Through samples, of course! Consumers won’t know how they feel about a product until they get the chance to try it. Use 1 or 2 brand ambassadors per sampling and set up a display in a local grocery store, trade show, liquor store, etc. You know best where your target demographic will be (or we can help with that too!). Use a friendly face, that smiling, eager to work brand ambassador, to promote your product to the fullest.
These two examples only capture a small piece of the endless possibilities these professionals can be used for. Do you want to have a booth at a festival with various activations? Use a brand ambassador to operate the booth. Do you want to gain leads for your new product at a tradeshow? Use a brand ambassador. They are able to take a huge responsibility off your hands and are able to capture the brands image through a protocol and training (which we provide!) to ensure they are knowledgeable and true experts of your brand.
Toronto is a large city with endless possibilities where you could host a promotion for your product or service with the use of brand ambassadors. They are able to conduct surveys, get people to participate in online and physical activations, distribute free samples, and simply provide a friendly face to represent a brand. Take your brand down from the billboards or from behind the TV screens and get in front of your customers. A brand ambassadors will leave your consumers with a personal, memorable impression that traditional media is not able to.
Let’s work together! Not only do we provide brand ambassadors Vancouver, but also in 15 different markets across Canada. Call us at 416-283-9119 or visit us here for a free quote.