A Powerful Marketing Tool – Brand Ambassadors Toronto!
Brand ambassadors Toronto, Calgary – or in any city – are a professional and scalable service you can hire from a temporary staffing agency and/or experiential marketing firm to promote and represent your brand. Thousands of companies are integrating the use of brand ambassadors into their marketing campaigns. Although these people are not part of your company directly, they are experienced marketing and sales ambassadors, product demonstrators and/or promotional representatives. They will engage the public and get people interested in your brand. They are a vital and strong component of any marketing strategy.
Brand Ambassadors Toronto – Who Would You Hire & How Many Do You Need?
The very best brand ambassadors are hand selected by the agency they are contracted with ensuring their reliability and fit with your company. One of the biggest bonuses of working as a brand ambassadors is the chance to work with well known reputable brands (like yours!) while enjoying great pay, a fun work environment and flexible hours. The candidates who express interest in working your activation are more often than not shortlisted by their agency in advance to make sure they live close to the event, meet your requests and exude your brand’s image.
Before you get started down the path to hire a brand ambassador, just make sure you communicate to the temporary staffing and/or experiential marketing agency (that’s us!) what you’re looking for. Top agencies take these requests to heart and will go above and beyond to secure the brand ambassadors you’re looking for. After all, your brand is on the line!
Now that you know what brand ambassadors are and how they are hired for your events, when would be the appropriate time to use them? As mentioned before, these are skilled, outgoing professionals who excel at engaging consumers. The quantity of brand ambassadors would range depending on your promotion.
A great place to start is determining how many samples or promotional marketing pieces you have to distribute. Tigris uses a formula to divide the number of samples/flyers by the estimated number each brand ambassador could hand out in 1 hour to determine how many staff you’d need and for how many hours. For example, brand ambassadors may be able to hand out as many as 1000 items per hour in a high volume commuter location such as Union Station but maybe as few as 50 per hour in a retail store. The footprint and volume of people truly dictates this equation. If you don’t know how many samples you have available to hand out, a different place you may start is with your budget as that will ultimately dictate how much you can afford.
A perfect example of these high volume promotions utilizing brand ambassadors Toronto, Vancouver and also Montreal was our Emergen-C sampling for Zoom Media which took place in April 2013 in 3 cities. Our teams distributed 30,000 samples between the 3 cities in 5 shifts.
If you’re more concerned with quality and experience over the quantity afforded by a mass sampling, you’re approach with your brand ambassadors could be entirely different. In this case, you may look to create a concept that is genuinely buzz worthy and may capture some viral attention for the added numbers which are more of an indirect approach than a direct one.
An example of this approach was the experiential marketing program we concepted for Zoom Media in association with our creative partners for the retail chain Express. This involved building a custom closet display that was set up in 7 venues spanning 4 months to showcase Express’ clothing while engaging consumers in a fun, win-on-the-spot text messaging contest and a drive back to retail sales incentive. Consumers loved taking their photos at this innovative display to showcase on social media so the activation largely expanded beyond the reach of those we were physically able to engage with directly.
You can hire one or many brand ambassadors, depending on your promotion. Street teams are an extremely popular marketing tool that use groups of brand ambassadors. Your ‘street team’ would go to major events, fairs or festival to promote your product by distributing samples and/or promotional marketing material. They pretty much ‘hit the street’ in a predetermined location to spread your brands message. Deck out your promotional team in branded uniforms, costumes, or even with mobile billboards! This is your chance to have your brand engage with the public on a more personal level but with maximum impact.
These examples only capture a a fraction of the limitless possibilities you can leverage these marketing professionals for. The very best part about experiential marketing is that you’re brainstorming ideas to create an experience that’s never been done – or has been, but with a creative twist! Want to get people excited about your brand. Show them something they’ve never seen before and they will never forget your – or your team of memorable brand ambassadors.
Let’s work together! Not only do we provide brand ambassadors Toronto, but also in 15 different markets across Canada. Call us at 416-283-9119 or click here for a free quote.