A team of three multicultural brand ambassadors and event management were booked to host Rogers booth at the Mabuhay Festival at the Metro Toronto Convention Centre. It is a premier festival in Toronto & one of the biggest Philippino celebrations in existence. The Tigris brand ambassadors engaged hundreds of guests to participate in a “Pick your Ticket” contest and handed out promotional products/take cards. There were also numerous sales activations on-site and the PM was responsible for set up/tear down.