Toronto Event Management Agencies: The Value Of An Event Manager
Imagine a large scale, month long promotion taking place across several provinces and cities in Canada, simultaneously. Back in 2011, Tigris was contracted by Samsung and The Source to execute a Back To School Promotion that fit this description. The client came to us with temporary staffing needs in mind, but we provided much more than just brand ambassadors. Tigris account managers created the concept for a video capture contest requiring participants would tell our team their “Most Brilliant Summer Story” for the chance to win one of five amazing prize packs. This experiential marketing concept not only enabled our staff to showcase the Samsung Galaxy, which was launching for the first time in Canada, but also engage customers in a fun and interactive way.
To coordinate this 45 retail store promotion, Tigris booked one event manager geographically for every 5-6 locations along with 45 sales staff per shift at stores in Calgary, Edmonton, Kelowna Vancouver, GTA, Ottawa and Montreal. In the first weekend alone, the Tigris team secured 420 video entries for the Samsung contest and close to 100 sales! Along with providing exceptional staff, Tigris assisted with concept development for the program including the contest and uniform design. As one of the top Toronto event management agencies, we are able to handle all aspects of a promotion, regardless of the size and scale for client’s big and small
This promotional launch and sales assist campaign for Samsung is just one example where we would include event managers to oversee the execution of a program program and to ensure strong performance from our brand ambassadors. For large volume retail programs, Tigris event managers are assigned several locations and corresponding tasks. This includes reconfirming staff for their shifts, taking attendance from them when they arrive on location, stopping by each location once per weekend to speak with store management and observe/motivate the staff, take photos and collect feedback to send to their Tigris’ account coordinator. Event managers are the main point of contact and support for all brand ambassadors throughout the program.
In 2014, Tigris executed a Black Friday Promotion at the Metropolis at Metrotown in Burnaby, B.C. Over the course of a weekend, Tigris booked 20 brand ambassadors and two event managers to run a concierge promotion at the mall. Due to the high volume of guests expected to visit the mall during this weekend, our events staff were responsible greeting and guiding guests and ensuring they had a great shopping experience. They engaged with customers and answered any and all questions regarding sales, store locations, and special mall promotions. With the high volume of staff onsite, it was essential to book experienced event management onsite to liaise with the client, delegate breaks, take photos and more.
When To Consider Toronto Event Management Agencies for your Brand Promotion
1. Any promotion with 10+ brand ambassadors
2. A local or national program with 10+ brand ambassadors over the course of several days/weeks/months
3. A promotion running at the same time in several locations
4. Any type of promotion requiring excessive set-up and tear down
When there is a promotion with 3-5+ staff per shift, we like to schedule a team lead versus an event manager. A team lead is responsible for taking attendance for the team, assisting with supervision, trouble shooting and taking professional photos. The team lead will be the main point of contact on site for the client and would work alongside the team with the same deliverables (e.g. a market research study or street promotion where staff are w
An example of incorporating a team lead over an EM was for our reputable Canadian client, Petcurean. The event was at the Edmonton Pet Expo, where a team lead and brand ambassador were responsible for running the Petcurean booth and creating a positive experience for guests. The team lead worked the entire event but had additional responsibilities of picking up samples/supplies and overseeing set up and tear down of the booth.
Do you have an event where you would like to hire temporary staff, but are wary of trusting others with the responsibility of representing your company? With the support of Tigris’ event management, you won’t think twice about the outcome of your promotion. With the same goals in mind (success and big results!) we can provide the appropriate staff and management for any size promotion. We are one of the best Toronto event management agencies with capabilities locally and nationally, Whether it be a one day promotion with 50 staff, or a yearlong promotion, we have the ability to execute a phenomenal promotional and ensure success. Call us today at 416.283.9119 for a free quote on any of our services, available in 15 different markets across Canada including Toronto, Vancouver and Edmonton!